GUINDO spol. s r.o.

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Analytics & Insights

New technologies and innovations are making it easier than ever to get data on your operations and customers. The question is: how can you go beyond the data to achieve actionable insights and use data to manage your risks, reduce your costs and grow your business?

We can help you make sense of the data you have – and work with you to understand where your business is at compared to your competitors, locally and globally. Using data and analytics, you can respond to the shifting demands of your customers and make more informed decisions on how to achieve your goals going forward.

Data driven services

The quality of an analytical model is absolutely dependent on the quality of the data that underpins it. So, if you are looking for quality insights, you need to start with quality data.

We are focused on not only unlocking the value of businesses’ internal data, but also helping decision-makers to uncover new and unique perspectives by tapping into new sources of external data.

Ultimately, our focus is on providing the skills and services you need to make your organization ready for changes. Starting from the business issue, we can help you identify and leverage the right internal and external data sources and then apply advanced technologies to load, transform and visualize data to provide advanced insights and make faster, relevant and real-time business decisions. We have a long track recording helping clients establish a data governance framework that can serve as the foundation for trust, thereby helping to ensure long-term data quality, accuracy and compliance.

Research audit

No matter what is the comany business about– can be production companies or factories, services or non-profit organisations, in any case is valid that informations are obligatory to make the decisions. Without systematic data and information collection the decision making proces become extremely complicated since its not well-founded. Market research target is to provide systematic information support of marketing and sales decisions, to increase confidence during the decision making process and ensure the decision is correct.

  • Research tool comparation and evaluation considering specific company needs
  • Searching, evaluating – eventually creating a specific tool for non-obvious problem
  • Quastionnaire design
  • Tender proposals and evaluation
  • Statistical and content analysis
  • Existing research systems audit from effectivity prespective
  • Creation and implementation of a strategic conclusions
     

Media data

We create media market analysis and your or your product target group having considering the lastest and actual trends in marketing communication, we do consider well your customer preferences and your actual and potential clients.

Based on market analysis we provide a media strategy containing also recommendations related top the brand and communication content

Turning data into insights into value

We have designed our portfolio of services to help businesses solve their specific transformation challenges. We leverage the latest technologies to help business leaders create better insights that allow them to make better-informed decisions.

Our clients rely on our capacities to combine their business experience with algorithms and analytical models to help them not only uncover new insights for their business, but then define the actions that need to be taken on the insights to drive business value.

Business Intelligence

Let's start with Google's top result, Wikipedia: "Business intelligence is a set of theories, methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle large amounts of information to help identify and develop new opportunities. Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability."

The term Business Intelligence refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information. The purpose of Business Intelligence is to support better business decision making. Business Intelligence is sometimes used interchangeably with briefing books, report and query tools and executive information systems.

Business Intelligence systems provide historical, current, and predictive views of business operations, most often using data that has been gathered into a data warehouse or a data mart and occasionally working from operational data. Information is often gathered about other companies in the same industry which is known as benchmarking.