GUINDO spol. s r.o.

Business process optimisation

Customer first

Customer centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits. But, a customer-centric company is more than a company that offers good service.

This approach provides your organisation with the information it needs to focus resources on the areas that will help improve your bottom line. It provides the market intelligence you need to strategically allocate resources and monitor the performance of your business units.

It answers critical questions, including:

What are the decisive factors for customers and what will retain them?
What are the critical customer touch-points?
What is the composition of your customer base?
How can value be added continuously so you can ensure market leadership?
What drives customers to stay or move to the competition?
Do you have enough devoted customers who will help your company to recruit new customers?
Or are they only loyal due to barriers in the market or bound by contracts?
Perhaps they are not loyal but always looking for the best deal?
Or at worst are those spreading negative word of mouth and making it difficult for you to win new business?

Talent & change

Employee commitment management

Engagement can be defined by visiting some of the misconceptions we face in everyday company practices. Quite a few companies run employee satisfaction surveys and are content with the results to see that the employees are satisfied with their job. However, engagement is beyond job satisfaction. We see organizations with satisfied employees who do their jobs as required from 9.00 to 17.00 for the compensation they deserve. They claim they are satisfied, but will consider to listen to the competitors for a slightly better compensation package.

Some companies measure employee happiness and they might find that the employees are happy with the workplace, enjoy working with their peers, love the teambuilding events, yet do not provide their utmost potential to the organization. An engaged employee is intrinsically committed to the values and the objectives of the organization, seeks to excel in performance and finds that everyday contribution to the company goals is enriching her own development and contributes to her self-esteem.

Why employee commitment is important

Commited employees are willing to work the extra mile for better performance. An commited manager is solving organizational issues while driving home, not because he has to, but because he enjoys to do so. An commited shop assistant in a car store finds pleasure in supporting a customer to discover which the best products satisfies his nature and family.

No wonder why was found that offices with engaged employees were up to 43% more productive. Commited employees are contributing to higher Customer Experience and higher Customer Experience generates more loyal customers hence increases the sales turnover of the company.

Employee commitment constitutes more than just employee satisfaction. Engagement in and loyalty towards the company is dependent on the degree of motivation that employees receive from their working environment. This motivation can always be better enhanced if effectively managed, but to be able to do this you need an employee survey with the appropriate analysis.

Sales Effectiveness

When your partner ask us how to close sales more effectively, they are often surprised that we counter this with a question: How are sales initiated? A successful sales process is an integrated chain made of several elements. A single weak link makes the entire process vulnerable. For example, if margins are too low, do sales staff have insufficient negotiation skills? On the other hand, identifying and qualifying potential customers may be the fault. If customers rebuff a sales approach, it doesn’t necessarily mean their needs weren’t addressed. Perhaps, the intial conversation is the problem?

We are committed to helping organizations improve their sales performance through sales manager coaching, sales training, contract sales management, and strategic business development planning.

Our approach is to study and understand your business, your priorities, and determine your business roadblocks; then based on our knowledge and experience make recommendations to overcome your challenges. However, we don't just make recommendations but also assist your organization in the implementation of these recommendations.